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Too much money chasing too few assets, one could argue that optimism is the fuel of unrealistic expectations

“I drink Champagne when I’m happy and when I’m sad. Sometimes I drink it when I’m alone. When I have company I consider it obligatory. I trifle with it if I’m not hungry and drink it when I am. Otherwise, I never touch it — unless I’m thirsty” M.Me Bollinger

Louis Roederer’s Cuvée Cristal was the first Cuvée de Prestige created in Champagne in 1876 at the request of Tsar Alexander II.
At the time, Maison Roederer produced around 2,500,000 bottles, almost a third of which were destined for the Russian market

The “super rich” are putting their money into fine wine as their primary investment asset.

Investors who wish to reduce volatility and improve their portfolio diversification are increasingly including alternative assets

Some even breathe a sigh of relief as Trump had threatened 200% duties on wines and spirits from the EU. So the 20% duties is nothing or almost nothing…

Investing in fine wine raises more than one eyebrow. For some, it is first and foremost a drink and not a financial instrument